With a Bachelor of Arts in Fashion Design from LISOF and a career is digital Marketing, designer Ashton followed her dreams to create Ashie.Boo. It was her passion for design, digital marketing and business that fuelled her desire to build her own Brand.

Ashie.Boo was created out of the love for fashion and children that Ash developed while studying, Au pairing and working at a summer camp for kids.

Ashie.Boo is a Proudly South African Baby Brand that is inspired by all things wild and free.